Start with the business goal
A website works best when it has a clear purpose. Decide whether the main goal is to generate enquiries, explain services, sell products, support customers or build credibility.
Write down what a successful visit should look like. A clear goal helps guide page structure, calls to action and the information visitors need.
Understand your audience
Identify who the site is for, what questions they are likely to ask and what might stop them from contacting you. Use plain language and make important information easy to find.
Plan pages and content
Most small business sites need a focused homepage, about page, service pages, proof of work, useful contact options and privacy information where applicable. Prepare real business details and accurate project examples before launch.
Treat performance and SEO as foundations
Use descriptive page titles, meaningful headings, accessible contrast, optimized images and mobile-friendly layouts. Test forms and links on real devices before publishing.
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